Our marketing programme for the BMW Elite Club allows local distributors to send customised e-mail circulars to customers and prospects. The strength of the brand is fully exploited, but the system we designed combines this with local information, incentives and services.

A consolidated database allows the distributor to target groups and individuals, with minimal drain on local resources.

Other consumer projects:

• Procter and Gamble
• Michaela Louisa
• Chromalite Lenses