Talking Points: in the News
Our archive (see right) contains items from previous news sections, newsletters and support material that may still be of interest or practical help.
Recession Rationale
With minor distractions from the shenanigans of our MPs the current worldwide financial crisis lumbers on - or perhaps we should say crises, since there seem to be several on the go at the same time.
If our leaders do understand it all, their knowledge doesn't seem to cheer them up very much. Even the BBC guru Robert Peston smiles more than Gordon Brown or Alistair Darling.
Probably none of us have been throwing money away for the last few years, and even in a recession it's impossible to spend nothing. So our rationale is to try to point out areas of Added Value - you may have noticed the labels at various points on our site.
We're trying to highlight the most strategic ways of spending at a time of caution; the labels pop up in the video, interactive media and design sections. These aren't so much ways of saving money, but of making sure that money which has to be spent is used as effectively as possible.
We have found that the most immediate financial benefit we have given to clients is through a branding exercise, coupled with modest marketing and informational resources. The first gives a cohesive feel to a company, which increases confidence and ultimately sales, while the second allows holes to be plugged that have been absorbing time and energy for years.