Talking Points: in the News
Our archive (see right) contains items from previous news sections, newsletters and support material that may still be of interest or practical help.
Finding the big idea...
As a small company we have to find a big idea now and again.
Why?
Because that allows us to leverage our strengths of experience and creativity in a way that larger companies find difficult to do.
So what's the big idea?
Well, basically it's this. All our clients need to get the most they possibly can out of their spending on digital media - especially at a time when economic conditions are tough.
Over the last few months we have been exploring ways of doing this, and we've come up with a big idea.
Instead of (for example) making a web site, then designing a brochure, then creating a presentation... why not generate a core media package that can spin off all three, and other applicatons besides?
Result: an integrated look to your resources, brand reinforcement and lower costs. We've given this idea a project name. Ambit Connect.
We think it'll catch on.
