Interactive Media
An interactive programme can bring together text, high-quality graphics, animation, audio and video, and can link up with other resources such as text documents, databases, image libraries and web sites. Digital resources allow a complete "mix n'match" approach sometimes given the name 'multimedia'.
Although this type of programme can sometimes be presented in a web format, the most suitable delivery method is often via CD-Rom. Impressive results can be achieved with specialised software and skills, and some examples can be found in the portfolio section of this site.
DVD-Rom is used when a large amount of video material is required because of the higher capacity of the DVD, which is obtained for very little increase in cost. This type of DVD is still for use on a PC, however, and not to be confused with the domestic DVD video format.
Disc or PC-based programmes are advantageous when a reliable internet connection cannot be taken for granted, for example in the case of a mobile exhibition. A well-packaged disc or memory stick can also be a useful publicity aid.
Interactivity
The interactivity provided by multimedia is greater than can be easily provided in standard web pages, giving an engaging and satisfying user experience.
One of the strongest areas for interactive media is in training and education, allowing self-assessment by the user and / or recording of results for use by the trainer, mentor or manager. Validation and evaluation can be built in.
Sometimes a game-like style holds attention better than straightforward instruction.
ADDED VALUE Increased bandwidth makes it feasible to provide large complex programmes as downloads which can be used offline. This approach is generally less costly than the corresponding on-line equivalent.