Design Excellence
Design is crucial for the 'Look and Feel' of a web site, interactive programme or other production as well as for the task of communicating your content.
We have wide experience over the years in creating a visual impact that matches the needs of our clients - presenting the right image, alongside clarity of navigation and content.
If you have in-house design or an establshed relationship with a designer or agency, we are happy to work alongside them. We are equally happy to start from scratch - the choice is yours.
Structure
We tend to think of design first in visual terms, but structure is also important. Good graphic design can be defeated if the user has to negotiate unclear menus and make an endless variety of choices. Even with a non-interactive DVD or printed item, structure will still help or hinder.
In other words, we put a lot of work into ensuring ease of use and a good overall impression. We aim to balance clarity and complexity.
Branding
It's not only the blue-chip companies that need to think about branding - all organisations have to promote themselves within their particular niche or place in the market.
We can help you to present yourself in a consistent, professional way. This consistency gives confidence that you are reliable, not just here today and gone tomorrow. Customers and other 'stakeholders' gain an impression of what you are about from what they see.
We have a growing number of clients for whom we've been able to develop a package, starting from a logo and general style, then leading into development of whatever resources are needed: web site or sites, corporate literature, video, DVD, presentation and exhibition materials, CD-Roms and data management.
A Brand Book in electronic and/or paper form can be a useful investment for the future, to ensure brand consistency across your organisation and over the years.
ADDED VALUE If you think you are spending too much on branding, or think you ought to spend more but don't want to make the outlay, we may be able to give you a first-class package for less than you'd expect.