We can advise on all the technical aspects of e-commerce, but the crucial questions are to do with product range and customer perceptions.

There is now enough hard information on the effectiveness of e-commerce to show that it can be an important revenue stream for most businesses.

But businesses need to have a clear rationale for developing e-commerce.

Important questions need to be asked about how the proposed product range can be presented using e-commerce and what customer perceptions need to be addressed. When this is not done the "shopper" may quickly lose interest. If the Internet were a supermarket, there would be an awful lot of abandoned shopping carts in the car park.

To help you consider e-commerce click the 'enquiry form' button, which will bring up a short form for you to complete. The information from this will enable us to e-mail you back with a suggested direction. We won't plague you with further e-mails or phone calls.